Executive Summary:

  • GreenThumb by MKs is a company focused on helping others live the lifestyle of their choosing, specifically in their sexuality and gardening.
  • The company offers plant subscriptions for various types of plants, including ferns, succulents, pet-friendly plants, money trees, vines, and oxygen-enriching plants.
  • GreenThumb by MKs has a team of expert "Garden Girls" who provide top-quality growing advice and guidance.
  • The target market for GreenThumb by MKs is businesses that have lobbies, such as hotels, banks, libraries, and schools, as well as individuals who are interested in gardening.

Market Analysis:

  • The target market for GreenThumb by MKs is businesses and individuals who are interested in gardening.
  • The competition for GreenThumb by MKs includes other companies that offer plant subscriptions, trimmer rentals, and marijuana growing products and services.
  • The market trends for the gardening industries are positive, with increasing demand for high-quality products and services.

Products and Services:

  • GreenThumb by MKs offers a variety of plant subscriptions, including ferns, succulents, pet-friendly plants, money trees, vines, and oxygen-enriching plants.
  • The company also offers a line of clothing with its logo, including hoodies, t-shirts, and women's yoga pants.
  • GreenThumb by MKs provides expert advice and guidance from its "Garden Girls."

Marketing and Sales:

  • GreenThumb by MKs will use a combination of social media, email marketing, and events to reach its target market.
  • The company will offer flexible subscription plans for its plant subscriptions.
  • The sales channels for GreenThumb by MKs include its website and events.
  • The revenue projections for GreenThumb by MKs are based on the sales of its plant subscriptions, clothing line, and growing products and services.

Operations and Management:

  • GreenThumb by MKs has a management team that includes experts in gardening entertainment.
  • The company will have a team of "Garden Girls" who provide expert advice and guidance to customers.
  • The operational processes and procedures for GreenThumb by MKs include inventory management, customer service, and quality control.